Since she was 14 years old, Lorde worked with Universal to develop her sound and artistic vision. In November 2021, the extended version of Pure Heroine was pulled from all music streaming services, with the additional songs made available through the re-release of The Love Club EP and other singles on all streaming services. It was certified platinum in the United Kingdom, double platinum in Canada and triple platinum in Australia and the United States, selling more than 5 million copies worldwide. Pure Heroine was one of 2014's best-selling albums. The album debuted at number three on the US Billboard 200 chart, selling 129,000 album-equivalent units, and topped the charts in Australia and New Zealand. Lorde released the album's lead single, ' Royals', to critical and commercial success it was followed by ' Tennis Court', ' Team' and ' Glory and Gore'. Pure Heroine has been noted for its influence on modern pop music. The album deals with themes of youth and critiques mainstream culture, exploring materialism, fame, consumer culture and social status. It appeared on several year-end critics' lists, and was nominated for Best Pop Vocal Album at the 56th Annual Grammy Awards. Pure Heroine received generally positive reviews from music critics, many of whom praised its songwriting, production, and Lorde's vocal performance. Pure Heroine has been described as a dream pop, electronica and electropop album with minimalist production, deep bass and programmed beats. Recording took place at Golden Age Studios in Auckland. After several unsuccessful sessions with songwriters, Lorde was paired with Joel Little by A&R representative Scott Maclachlan, who assisted with the album's production.

It was released on 27 September 2013 by Universal, Lava, and Republic Records. Pure Heroine is the debut studio album by New Zealand singer-songwriter Lorde.

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